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At the initiative of businessman Giorgi Svanidze, Georgia joined the International Olive Council in 2019 — an organization that unites 48 olive-producing countries, representing 97% of the world market. His activity drew such attention that, during 2019–2021, Giorgi Svanidze was elected President of the Council twice. It was precisely during his Council presidency that he established "World Olive Day." Today, Mr. Giorgi Svanidze continues to represent the country on the Council with the title of Honorary Ambassador.
On November 22–23, the International Olive Council held its 61st meeting and 118th plenary session in Madrid. The event was attended by official delegations from olive-producing countries and representatives from the private sector. Present in Madrid was Mr. Giorgi Svanidze, who represents Georgia's olive producers on the Council. He delivered a speech at the event and presented Council members with successful olive projects carried out in Georgia and beyond, as well as the sector's current and future development plans.
Giorgi Svanidze congratulated the public, government representatives, the diplomatic corps, ministers, and sector representatives from various countries around the world on World Olive Day. During the event, participants discussed the olive sector's challenges, opportunities, and achievements, and planned future activities.
It is worth noting that Giorgi Svanidze's name is associated with the establishment of olive cultivation in Georgia, the uniqueness of which lies in introducing and establishing the olive crop in the country. Beyond producing premium-quality oil and marinade products from olives, the foundation of this major undertaking was supporting Georgia's agricultural sector, developing the region, and strengthening Georgian farmers.
"Svanidze Olive Oil" production comprises 100% natural extra virgin olive oil and marinades, made from the olive harvest gathered in Georgia. The olive products are presented on the market under the "Svanidze" brand and are available in Georgia's retail chains: Agrohub, Carrefour, Fresco, and Smart. The expansion of Giorgi Svanidze's Georgian olive product range, exports, and large-scale entry into retail chains are part of this year's and future plans.
